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East
West President, Thomas
Cromwell has extensive experience
in helping governments around the world communicate
their messages to international audiences.
He has advised senior officials on nation
branding strategies and devised specific programs
to help countries differentiate themselves
in the global system. Having visited 120 countries,
his positioning and branding advice offers
a truly global perspective, and he is considered
a leader in the nation branding field. |
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Managing
Director and head of media services for East
West, Savas Hadjikyriacou's
career began at a London advertising agency
in Client Services specializing in planning
and executing multi facetted international
campaigns, corporate brand positioning and
account management. His media experience was
gained in both planning and buying for global
client campaigns such as DOW, ICI and the
Haymarket Publishing Group. Moving to The
Washington Times, and subsequently The Washington
Post, he has worked with dozens of governments
helping them shape their messages to the international
community. |
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