We offer a range of branding and communications services designed to help countries improve how they are viewed in the world, so that they can raise their international standing and improve their economies. Our communications consultancy is based on many years of experience helping governments with their international communications.

Our services can be divided into two groups:

	1.	Brand Analysis Through our partnership with Perception Metrics, we offer countries, for the first time, scientific tools for analyzing how they are perceived by the world. Through this analysis they can build on their strengths and address their weaknesses with branding and communications programs. The tools we offer include:
			Nation branding indexes
			Nation branding snapshots
			Nation branding reports
	2.	Branding and Communications Once you know the strengths and weaknesses of your brand, we can help you undertake a branding process that will help you achieve your optimal positioning and communicate an attractive set of images and messages to target markets. Our services include:
			Positioning and branding
			Communications strategies and plans
			Nation branding development and consultancy
			Strategic government communications
			Public diplomacy consultancy
			Positioning and strategy development
			Image management
			Media and news service consultancy