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East West Communications -- Branding Nations to Compete Globally
Snapshots
A sample Snapshot showing how a country is perceived in major international media for the period April 1 to June 30, 2008. The table below shows the number of mentions for each major sector, as well as the five most positive and five most negative terms used to describe those sectors.


Country X Mentions Positive Terms Negative Terms
Tourism 15,956 Friendly, beautiful, colorful, warm, sunny Pollution, remote, corrupt, late,
messy
Culture 11,456 Rich, deep, ancient, elaborate, engrossing Cruel, inhuman, callous, bland, dogmatic
Business 12,002 Efficient, transparent, prompt, innovation, new Delay, red tape, bureaucratic, late, sloppy
Government 9,213 Efficient, well-managed, small, responsive, open Slow, bloated, inefficient, over-staffed, late


 

 

 
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